Are you a baker? Then Duncan Hines^®you invites  to join its 1 MILLION Cupcake Challenge to help end childhood hunger.  Working with Share Our Strength’s Great American Bake Sale^®, Duncan Hines is hoping to inspire passionate bakers with a national baking and fundraising movement.

“The Duncan Hines 1 MILLION Cupcake Challenge is an inspirational and fun way for bakers across the country to join together to make a huge difference – one cupcake at a time,” said Greg Greene, director of marketing for Duncan Hines. “And as a reward, Duncan Hines is giving bakers who help us put an end to childhood hunger a chance to enter and win the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes.  We will send five passionate bakers and a guest to Los Angeles where they will see primetime television’s most celebrated stars from seats on the Red Carpet of the 63^rd Primetime Emmy^® Awards.”

From April 11 through July 24, those who join the Duncan Hines 1 MILLION Cupcake Challenge and host an official Great American Bake Sale  are eligible to win one of five grand prizes in the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes. Each grand prize includes a three-day/two-night trip for two to Los Angeles including Fans in the Stands seats on the Red Carpet of the 63^rd Primetime Emmy^® Awards on Sept. 18, 2011. Duncan Hines is the official dessert sponsor of the 63^rd Primetime Emmy^® Awards Governors Ball.

Another way to win and support ending childhood hunger with Share Our Strength is through Duncan Hines Double Donations. Duncan Hines is committed to raising up to an additional $100,000 in funds for Share Our Strength through a matching donations program.  From the week of April 11 through the week of July 18 Duncan Hines will match the funds received from the top fundraising Great American Bake Sale team each week (Monday-Sunday, up to $5,500 per week until July 24, 2011).  The team fundraiser or highest individual each week will also receive a 6-Piece Commercial II Non-Stick Essential Bakeware Set and Bake Sale Winged Pan from Great American Bake Sale exclusive bakeware sponsor Chicago Metallic™ and a Duncan Hines gift pack. The winning bake sale of the week will be determined each Thursday following the applicable week for the duration of the campaign (final announcement July 28, 2011).

“The Duncan Hines 1 MILLION Cupcake Challenge adds an element of fun and friendly competition for avid and weekend bakers joining this year’s Great American Bake Sale,” said Amy Crowell, Great American Bake Sale’s director. “Each cupcake sold at $1 will help connect hungry children to up to 10 healthy meals and gets us closer to fulfilling our mission of no kid hungry by 2015.”

Ready to help? Consumers can join the Duncan Hines 1 MILLION Cupcake Challenge to help end childhood hunger in three easy steps outlined on www.duncanhines.com/cupcakechallenge:

Step 1:Sign-up to host a Great American Bake Sale and join the Duncan Hines team.

Step 2: Bake with Duncan Hines and Enter for a Chance to Win the Duncan Hines 1 MILLION Cupcake Challenge Sweepstakes. Bake Duncan Hines cupcakes and other delicious Duncan Hines desserts to sell at your Great American Bake Sale. Send box bottoms with bar codes from Duncan Hines^® Cake, Brownie, Muffin Mix, Cookie Mix or Frosting along with entrant’s name, mailing address, phone number, email and date of birth to: Duncan Hines “1 MILLION Cupcake Challenge”, c/o USSC, 625 Panorama Trail (Suite 2100), Rochester, NY 14625.  Each box bottom sent in earns an additional entry. For details, see official rules.

Step 3: Double Donations with Duncan Hines. Follow the directions at greatamericanbakesale.org to send in funds raised from your bake sale. Duncan Hines will match the top fundraising Great American Bake Sale team’s donations each week with a matching donation to Share Our Strength (Monday-Sunday, up to $5,500 per week until July 24, 2011). As described above, the highest individual or team fundraiser each week will receive additional prizes from Chicago Metallic™ and Duncan Hines.

Duncan Hines will help make hosting a Great American Bake Sale delicious and easy. Receive exclusive access to recipes, baking tips and coupons by joining the Duncan Hines Bakers Club at www.duncanhines.com/bakersclub. Get baking today and join the Duncan Hines 1 MILLION Cupcake Challenge at www.duncanhines.com/cupcakechallenge.

NO PURCHASE NECESSARY. PURCHASE WON’T INCREASE CHANCES OF WINNING. SWEEPSTAKES BEGINS ON 04/11/11 & ENDS ON 07/25/11. Open to individual legal U.S. citizens of 48 contiguous United States and D.C., age of majority in place of residence or older as of 04/11/11 & who are registered for 2011 Great American Bake Sale® as of the date of entry. Tickets are non-transferrable. Additional restrictions & terms apply. Subject to all applicable federal, state & local laws & regulations. To enter, send name, address, tel., email address, DOB & number of Barcode(s) enclosed plus Universal Product Code Barcode(s) from any box of Duncan Hines® Cake, Brownie, Muffin, Cookie Mix or Frosting to: “Duncan Hines 1 Million Cupcake Challenge”, C/o USSC, 625, Panorama Trail (Suite 2100), Rochester, NY  14625. You may include multiple Barcodes/entries in a single outer envelope. To enter without a Barcode, send name, send name, address, tel., email address & DOB to foregoing address. Only one entry per outer envelope.

See Official Rules available at www.duncanhines.com/cupcakechallenge for complete details & entry instructions. Void where prohibited. Sponsor: Pinnacle Foods Group LLC.

About Duncan Hines®

A household name for decades, Duncan Hines® is one of America’s most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines’ inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.

About Share Our Strength®
Share Our Strength^®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives.  Through its No Kid Hungry^® Campaign–a national effort to end childhood hunger in America by 2015–Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events such as Share Our Strength’s Great American Bake Sale® and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.